Even cynics Tab

The most difficult task for marketers is to convince the cynics. They usually avoid this step and move to the low hanging fruits instead. However, if one manages to convince the cynics the acid test is cleared.

Being naturally gifted with cynicism in abundance, I decided to test the Samsung Galaxy Tab 750s myself.

Unlike me, there are other kinds of cynics as well. Thus, the effort in this article is to run this product through this entire gamut and understand if even cynics Tab to the tunes of Samsung Galaxy Tab 750s.

My experiences and observations from this activity are as follows:

The first type in cynics is what I call as Truth-Deniers. For them, even Tide’s cleaning is not white enough, Mumbai locals are not crowded enough, Sony’s LCD Televisions are not flat enough, Amul Butter is not tasty enough, etc. They conveniently deny what others accept. If the world decides to stop at the red signal, they would want to walk. Even after their phone’s talk-time gets over, they would want to talk. If a contest were to decide who-is-the-greatest-cynic-of-them-all they would surely win.

Fortunately, this population is negligible in size as well as potential within the cynic universe. Their opinion on any matter is least important. Over a period of time, people realize that they need to believe the opposite of what this group suggests.

So, even if these cynics call the 750s as not good enough, we all know what the take-out should be.

Losers-of-all-hope is another variety; found in greater proportions as compared to the previous one. The word ‘hope’ got mistakenly deleted from their dictionary in school. When they grew up, even Google did not generate any search results when they would type this ‘hope’ as the keyword. According to them, nothing good can ever happen. There is no merit in making an attempt.

Their issue lies in their insulation from the world more than anything else. Since I know one such Gentleman, I decided to test things out myself. I showed him what the Samsung Galaxy Tab 750s was all about. Surprisingly, there was a momentary twinkle in his eyes before he went back into his shell of hopelessness. This change in expression, though for a brief moment, was enough for me to figure out what I had been looking for.

Another interesting lot within cynics is what I call as Screw-drivers. Found in decent numbers, they are driven by the desire to screw other people. They begin every sentence with a ‘But’, maintain a question-mark-expression forever and often end up displaying violent physical movements.

Maintaining a safe distance, I decided to begin a conversation with a female screw-driver. She said, “But it’s not slim enough”. I said it’s the slimmest. “But, it must be heavy”. I stated the fact once again. “But it definitely can’t be the fastest.” I held up a sheet of paper with evidence. Expectedly, what followed was an eruption. Since I was prepared, I made an exit at the right moment. Once again, I got what I was looking for.

A recently growing category of cynics is what I call Omni-Knowers. An encyclopaedia caught in human flesh. The truth however is that it’s only they who perceive themselves as such. Others don’t.

Their objective in life is to show that there is a little bit more that they always know. Whatever be the subject of discussion, whoever be the person during the argument, their knowledge and opinion is always marginally greater.

When I asked one such type if he knew about Samsung Galaxy Tab 750s, he said he did. The expression on his face showed otherwise. I was passing by after an hour when he stopped and asked me why I had disappeared in the middle of the discussion.

What followed was a long monologue about how the Samsung Tab was the best. I could make out that he had read up every single word from the website within that short period. He even used a couple of phrases from the promotion page while I happily giggled within.

The last type of cynics, according to me, is something that reflects my personality the most. I call this type as the Reason-to-believers. For people like us you need to substantiate your promises with valid reasons.

We are the types who end up suffering as well since advertisers keep feeding us with imaginary reasons to believe. If you tell me that a dandruff shampoo contains ZPTO formula, I would think of it as a wow and trust you. We keep sifting through loads of information to check if the claims are substantiated. We are the research types. We are the read-consumer-forum types.

I did my share of due diligence about Samsung Galaxy Tab 750s. Most of this analysis can be credited to fellow bloggers participating in this contest and who have painfully gathered all minute details.

At the end of it all, I feel convinced to own this Tab. What remains to be seen is whether I win it or buy it on the next increment.

Follow me on Twitter Rahul Chawra on Twitter