The most difficult task for marketers is to convince the
cynics. They usually avoid this step and move to the low hanging fruits instead.
However, if one manages to convince the cynics the acid test is cleared.
Being naturally gifted with cynicism in abundance, I
decided to test the Samsung Galaxy Tab 750s myself.
Unlike me, there are other kinds of cynics as well. Thus,
the effort in this article is to run this product through this entire gamut and
understand if even cynics Tab to the tunes of Samsung Galaxy Tab 750s.
My experiences and observations from this activity are as
follows:
The first type in cynics is what I call as Truth-Deniers. For them, even Tide’s cleaning
is not white enough, Mumbai locals are not crowded enough, Sony’s LCD Televisions
are not flat enough, Amul Butter is not tasty enough, etc. They conveniently
deny what others accept. If the world decides to stop at the red signal, they
would want to walk. Even after their phone’s talk-time gets over, they would
want to talk. If a contest were to decide who-is-the-greatest-cynic-of-them-all
they would surely win.
Fortunately, this population is negligible in size as
well as potential within the cynic universe. Their opinion on any matter is least
important. Over a period of time, people realize that they need to believe the
opposite of what this group suggests.
So, even if these cynics call the 750s as not good enough,
we all know what the take-out should be.
Losers-of-all-hope
is another variety; found in greater proportions as compared to the previous
one. The word ‘hope’ got mistakenly deleted from their dictionary in school.
When they grew up, even Google did not generate any search results when they
would type this ‘hope’ as the keyword. According to them, nothing good can ever
happen. There is no merit in making an attempt.
Their issue lies in their insulation from the world more
than anything else. Since I know one such Gentleman, I decided to test things
out myself. I showed him what the Samsung Galaxy Tab 750s was all about.
Surprisingly, there was a momentary twinkle in his eyes before he went back
into his shell of hopelessness. This change in expression, though for a brief
moment, was enough for me to figure out what I had been looking for.
Another interesting lot within cynics is what I call as Screw-drivers. Found in decent numbers,
they are driven by the desire to screw other people. They begin every sentence
with a ‘But’, maintain a question-mark-expression forever and often end up
displaying violent physical movements.
Maintaining a safe distance, I decided to begin a
conversation with a female screw-driver. She said, “But it’s not slim enough”.
I said it’s the slimmest. “But, it must be heavy”. I stated the fact once
again. “But it definitely can’t be the fastest.” I held up a sheet of paper with
evidence. Expectedly, what followed was an eruption. Since I was prepared, I
made an exit at the right moment. Once again, I got what I was looking for.
A recently growing category of cynics is what I call Omni-Knowers. An encyclopaedia caught
in human flesh. The truth however is that it’s only they who perceive
themselves as such. Others don’t.
Their objective in life is to show that there is a little
bit more that they always know. Whatever be the subject of discussion, whoever
be the person during the argument, their knowledge and opinion is always
marginally greater.
When I asked one such type if he knew about Samsung
Galaxy Tab 750s, he said he did. The expression on his face showed otherwise. I
was passing by after an hour when he stopped and asked me why I had disappeared
in the middle of the discussion.
What followed was a long monologue about how the Samsung
Tab was the best. I could make out that he had read up every single word from
the website within that short period. He even used a couple of phrases from the
promotion page while I happily giggled within.
The last type of cynics, according to me, is something
that reflects my personality the most. I call this type as the Reason-to-believers. For people like us
you need to substantiate your promises with valid reasons.
We are the types who end up suffering as well since
advertisers keep feeding us with imaginary reasons to believe. If you tell me
that a dandruff shampoo contains ZPTO formula, I would think of it as a wow and
trust you. We keep sifting through loads of information to check if the claims
are substantiated. We are the research types. We are the read-consumer-forum
types.
I did my share of due diligence about Samsung Galaxy Tab 750s.
Most of this analysis can be credited to fellow bloggers participating in this
contest and who have painfully gathered all minute details.
At the end of it all, I feel convinced to own this Tab. What
remains to be seen is whether I win it or buy it on the next increment.
Follow me on Twitter Rahul Chawra on Twitter
