"We invested in an international celebrity. You shouldn't miss out on noticing in our ad that we invested in an international celebrity. It's okay if you don't know who they are because we'll tell you their details. Because you should know that we have invested in an international celebrity."
Jokes apart, it does intrigue me as to why several brands specify details about the celebrity they have signed up for their campaign - as in the above example. Is it about 'respecting a label irrespective of the person who holds it'? Or something else?
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