It's that time of year again when many agencies suddenly begin to care about forgotten social issues, ads with the smallest of logo units are released in unheard media publications, brands develop avatars far removed from what they have during the rest of the year, copy turns smarter and more often than not layered, some careers are made, trips are planned, drinks poured, scandals, etc; till the cycle repeats itself next year. #Advertising #MadMen #MadIndustry
